Pitch deck shows how Omnicom won $4 billion Army account - Business Insider

📆 10/11/2019 8:02 AM
📰 BusinessInsider

⏱ Reading Time:
28 sec. here
2 min. at publisher
📊 Quality Score:
News: 14%
Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

This pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.

This story requires our BI Prime membership. To read the full article,

The winning pitch includes personalized social media videos targeting high-schoolers, ads featuring headshots of new recruits, and a campaign starring soldiers' parents as influencers.Click here for more BI Prime storiesHolding company giant Omnicom's Team DDB last November won the US Army's ad business after a multi-year review, covering an$4 billion over 10 years.

Omnicom pitched a variety of digital and social efforts including episodic Instagram stories and sponsored content on BuzzFeed, Twitch, and Reddit

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Write Comment

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

OutboundEngine raised $14 million with this pitch deck - Business InsiderAn Austin startup used this pitch deck to raise $14 million to help real estate agents, plumbers, and other small businesses operators better market themselves online
Source: BusinessInsider - 🏆 729. / 51 Read more »