'Shark Tank' recap: Sharks bite on human ashes-to-diamonds business

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They say that diamonds are forever, but on Sunday’s “Shark Tank,” two entrepreneurs certainly felt the pressure.

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“This is about a remarkable person; someone full of hope and joy,” Archer said as footage of a woman killed in a car wreck, and mourned by her mother, played on a screen. “We’re eternalizing remarkable people, and this is how you will take them with you on the rest of life’s adventures.”'Shark Tank' exclusive: The new list of the 20 best-selling products from the show

Shaking his head, Mark Cuban said: “You come on here knowing you’re going to have to negotiate, and that puts a cap on what you’re able to negotiate.” Archer disagreed, insisting they coveted a shark’s investment: “Seriously guys, our investors are wonderful. they’re tech investors. They aren’t the people who can help. This is a household brand and experience, and we need partners who can help us get in front of consumers.”

Ozar tried to negotiate a combined deal between Cuban and Herjavec for $1 million for a 10% stake, but the two sharks refused, even after he offered an additional 2% in advisory shares.

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