Low prices are not pulling shoppers into stores anymore, value for money is | IOL Business Report

CAPE TOWN - The “lowest prices” are not pulling shoppers into stores as much as they used to - value for money and the shopping experience is pulling feet through the door, according to the latest research by Nielsen South Africa.

“Today’s consumer is demanding. Their mantra is ‘it’s all about me’ and they want the experience, want to be entertained, want to be appreciated and respected. We need to create a simple and enjoyable experience for these consumers. Most of all, we need to make it personal,” said Craig Tagg, MD of Retail Network Services, who spoke ahead of the South African Council of Shopping Centres Congress in Cape Town that started yesterday..

“Shoppers have become more savvy and critical of retail environments and despite being hyper aware of price changes, they also love quality products and demand an experience-driven retail environment. This has put pressure on retailers and manufacturers to innovate and convince shoppers to choose their stores and products over others,” said Nielsen South Africa Consumer Insights Director Kim Reddy.

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

AYO rejects PIC's 'reckless' allegations that it's siphoning funds offshore | IOL Business ReportAYO rejects PIC's 'reckless' allegations that it's siphoning funds offshore 'This is yet another attempt by the PIC to undermine the court process and mislead South Africa in an effort to destabilise the AYO business,' chairman Wallace Mgoqi said.
Source: IOL - 🏆 46. / 51 Read more »

Sekunjalo rubbishes PIC claims | IOL Business ReportJUST IN: The SekunjaloGroup has demanded that Lindiwe Dlamini immediately retract her statement to Parliament that the company owes the PIC money. 'She deliberately and willingly misinformed Parliament,' says IqbalSurve. SekunjaloGroup IqbalSurve Was there a loan or funding agreement before? The parties must whip out whatever agreement they have between them and let's see who's fooling who
Source: IOL - 🏆 46. / 51 Read more »

Rand tumbles 1% as Eskom plans nationwide power cuts | IOL Business ReportSouth Africa’s rand tumbled more than 1% on Wednesday to its softest level in a week.
Source: IOL - 🏆 46. / 51 Read more »