Struggling Nordstrom is going all-in on New York City in a major turnaround attempt — but the market doesn't seem to care

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Shares of Nordstrom have fallen more than 23% this year, while the S&P 500 has gained more than 20%.

Nordstrom opened its new flagship New York City women's store on Thursday. Shares sank as much as 2.24% by mid-morning. Wall Street reactions to the store were positive but didn't translate into share gains — most analysts still have"neutral" ratings on the company's stock. Read more on Business Insider. Nordstrom's seven-story flagship New York City store opened Thursday to an icy reaction from the stock market. Shares sank as much as 2.

Nordstrom opened its new flagship New York City women's store on Thursday. Shares sank as much as 2.24% by mid-morning. Wall Street reactions to the store were positive but didn't translate into share gains — most analysts still have"neutral" ratings on the company's stock. Read more on Business Insider. Nordstrom's seven-story flagship New York City store opened Thursday to an icy reaction from the stock market. Shares sank as much as 2.

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