Alber Elbaz Is Back With a New Company Under Richemont

It will be "an innovative and dynamic start up, meant to turn dreams into reality."Author:Dhani MauUpdated:Oct 25, 2019Original:Oct 25, 2019Even four years after he was shockingly and suddenly pushed out of his high-profile creative director role at Lanvin, the industry hasn't forgotten about Alber Elbaz, who has always been one of fashion's most beloved figures.

On Friday, French luxury group Richemont announced that it will be launching a joint partnership with Elbaz called "AZfashion" , which sounds like it will be a bit different from your typical fashion house. A press release describes the company as "an innovative and dynamic start up, meant to turn dreams into reality.

"I am very happy to partner with Richemont and to establish my 'dream factory,' which will focus on developing solutions for women of our times," he said in a statement. "I am extremely excited to collaborate with good people, talented and smart individuals and look forward to also having a lot of fun with this new adventure."

"Upon hearing Alber Elbaz describe his vision for fashion and the projects it inspires in him, I was again struck by his creativity and insight," said Johann Rupert, Chairman of Richemont, whose other businesses include Yoox Net-a-Porter Group, Cartier, Chloé and Alaïa. "His talent and inventiveness, with his sensitivity towards women and their wellbeing, will be of great value to our Group and its Maisons.

Of course, Elbaz hasn't just been sitting at home all this time. He's been doing little one-off collaborations with the likes of Frédéric Malle, Converse, Le Sportsac and, most recently, Tod's. He's has hinted in interviews over the years that he's had an idea of how he wants to return full-time to fashion, but also that he's been fearful to do it, and it sounds like he's finally found a backer to make it happen the way he wants.

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