Courtesy of SLS Beverly HillsThomas believes guests want to feel like a local and maintains that the hotel's success is rooted in "being connected to the local area" while remembering that "we are citizens of the world.", from lining the walk into the lobby with a red carpet to using local produce in the hotel's restaurants .
"When you come to this property, we are so attuned to the needs and wants of our guests," Thomas told Business Insider. "I think that it's refreshing that – or at least I hope that – we are more than just a hotel. We are an experience." A recent experience the SLS rolled out is an exclusive, two-hour cocktail tasting. The experience, called
, features bartenders creating 12 local takes on cocktails from around the world in a 10-person setting. The by-reservation-only experience costs $100 per person. that an air of luxury is "really about being involved in a unique experience and one that makes you feel really good about yourself and really comfortable."
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