is the global business mindset that founders adopt from Day One, Wardi said. Because Israeli startups cannot become billion-dollar businesses by selling exclusively to other Israeli companies, which is a relatively small market, they target broader global markets at the outset, according to Wardi and Papaya cofounder and CEO Eynat Guez.
"Our first day was focused on whether the US needs are there, because without that we will fail," Guez said. "We don't have sales or marketing focused on the Israeli market because it's easy here and everyone knows each other at the end of the day." As a global payroll processor, Guez's Papaya is one of the best examples of that strategy, Wardi said. But he also said that Papaya's success is another example of the deep pool of talent in the region, which has long been"The thing about the Israeli market is that it has a really diverse entrepreneurial community that is actually underpinned by this engineering talent," Wardi said.
Wardi conceded that even for a hot startup in a rapidly accelerating market, $45 million is a substantial early investment on which to build the new office's reputation. But he said that major successes in other areas of payments, like
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