Microsoft announces Azure Arc, taking on AWS Outposts, Google Anthos - Business Insider

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Microsoft just introduced a new tool that lets customers use its services on rival clouds like Amazon and Google, and experts say it's because 'they don't have a choice'

, allows users to also run Google Cloud services on rival clouds, including Microsoft Azure and AWS.

"It's a huge trend and customers tell us all the time, they don't want to be tied into one provider," Su told Business Insider. "Now enterprises, just like for hardware or software, they don't want to have all the eggs in the same basket." Right off the bat, both of them allow customers to use cloud services across multiple cloud providers, even those with which their makers compete. Under the hood, too, both Azure Arc and Anthos use Kubernetes, an open source cloud computing project started at Google, to move applications between different clouds and data centers.

At the same time, as much as it may lead Google, Microsoft Azure still operates under the shadow of Amazon Web Services. From that perspective, Ives says, Azure Arc may help Microsoft win deals it might have missed out on — as a way to guarantee some kind of interoperability with AWS.

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