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Facebook's rebrand aims to clarify what products the company owns - Business Insider

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Facebook's corporate rebrand aims to ease reputational damage by better aligning itself with its other apps – but the strategy could backfire:

its corporate parent Alphabet in 2015, the corporate rebrand introduces FACEBOOK as the umbrella organization for its apps: Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. At first blush, we think rebranding is part of Facebook's broader effort to alleviate reputational damage by aligning itself more closely with its more appealing apps — but that strategy could backfire.

Facebook might also be attempting to strengthen its case to antitrust regulators with the rebrand, as it could help the company more credibly argue that its products are too integrated to break apart. Antitrust scrutiny on big tech is growing more and more intense: There are currently four simultaneous antitrust investigations into Facebook, including by the

 

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Kill it with fire

Really? I thought they were required to do so.

deleteFACEBOOK

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