The role of the modern mall Santa is evolving as rapidly as the retail landscape itself. Today's professional Santas are expanding to alternative retail spaces that go beyond just the mall, while seeking out ways to supplement their unique talents through Hollywood acting gigs and entrepreneurial ventures. "I enjoyed working in the mall, but I wanted to do different kinds of work," Santa Ed Taylor told Business Insider.
The role of the modern mall Santa is evolving as rapidly as the retail landscape itself. Today's professional Santas are expanding to alternative retail spaces that go beyond just the mall, while seeking out ways to supplement their unique talents through Hollywood acting gigs and entrepreneurial ventures. "I enjoyed working in the mall, but I wanted to do different kinds of work," Santa Ed Taylor told Business Insider.