Black Fridays are recognized both locally and internationally as the days invented by store owners , to lure buyers to purchase products and services with unimaginable discount rates, usually done towards the end of the year.
In an interactive session with an online store’s sales agent, Boma Wariboko, who has been on the platform for over three years, highlighted the issues behind Jumia Black Friday in Nigeria. She said, She said it is called “flash sale,” considering that the sale will never have less than 10 pieces of the product being sold and that not everyone, however, gets a chance to grab the product due to the number of people visiting the platform at that same time.
‘’Black Friday is a great opportunity for cyber stores to draw people’s attention and use that chance to make lots of money. “Imagine how many Nigerians who download the application, dedicate their time online, searching for the ‘treasure item’ on the website. With the traffic generated, how much money will the store possibly generate in one month? he asked.
On the other hand, a certain Elizabeth Swims on social media expressed her displeasure on the idea of black Friday. She said retail stores intentionally jack up the prices of things and then reducing them back down to the regular prices and lying to consumers that they are on sales.