American Airlines dining experience: James Beard Flagship partnership - Business Insider

This story requires our BI Prime membership. To read the full article,American Airlines recently announced a partnership with the James Beard Foundation to redesign the meals in its Flagship airport lounges and long-haul Flagship first and business class cabins.

But pre- and in-flight dining options and other soft amenities: Think bedding in business class, or brand-name headphones to borrow. These things go a longer way than one might expect in attracting that high-yield business traffic, according to Janelle Anderson, vice president of marketing for American Airlines.Bringing James Beard-affiliated meals to the front of the plane.

There's also a branding effect. Even if the majority of passengers will get, at most, a whiff of the new cuisine as its brought to passengers in the front cabin, the introduction of top products and heavy marketing in premium cabins elevates an airline's overall brand. That's evident in the reputations of glitzy Middle Eastern and Asian airlines.

"You are able to have a full course meal experience with us, on board, if that's your choice. Or we offer a shorter service," with all the courses served at once to expedite the meal, "if that's your choice." Consequently, the airline offers a few different on-board hard products that can feel relatively disconnected. There are a few different versions of business class seat on its 777-200 and 777-3ooER jets, made by several different brands, such as Zodiac and Rockwell Collins. Its fleet of 767s, 787 Dreamliners, 757s, and legacy US Airways A330s are all even more disparate.

All about the experience. 🥳

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Hugh Grant says a Boris Johnson government is a 'terrifying prospect' - Business InsiderHugh Grant is going door-to-door to persuade Brits against the 'terrifying prospect' of a Boris Johnson government I’d love to see him at my door I hope he’s doing it with a sign, like in that scene from Love Actually. He's right. To all the people who think they'd be safe under a BoJo majority, you will not be safe. The people who are fighting to stop your rights being taken away have already been stripped of theirs. Whatever issues you have with Corbyn, society can't cope with a BoJo majority
Source: BusinessInsider - 🏆 729. / 51 Read more »

Americans frustrated with shopping for health insurance - Business InsiderShopping for health insurance is the biggest purchase most Americans make every year, and they're increasingly fed up (via axios)
Source: BusinessInsider - 🏆 729. / 51 Read more »

Sprinklr acquires Nanigans' social business for performance marketing - Business InsiderMarketing-tech company Sprinklr has acquired the social media business of one of Facebook's oldest marketing partners
Source: BusinessInsider - 🏆 729. / 51 Read more »

Co-president of Wedbush Rich Jablonski has resigned - Business InsiderBusiness Insider has learned that Rich Jablonski, the co-president of the Los Angeles financial services firm Wedbush, has resigned.
Source: BusinessInsider - 🏆 729. / 51 Read more »