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The CEO of Kustomer wants to build a 'modern Salesforce' platform - Business Insider

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A former Salesforce VP has raised 4 rounds of funding in 18 months for a startup called Kustomer. His model: Salesforce.

executive and customer relationship management software veteran Brad Birnbaum wants to modernize customer relationship management software with his latest startup Kustomer, founded in 2015.

Fast forward to 2009, he co-founded a customer service company called Assistly, and served as its CTO. The company offered an instant customer-service help desk hosted in the cloud and was focused on small businesses and startups. Two years later, in 2011, it was acquired by Salesforce for $50 million.

He thinks customer service platforms now have to treat people like people and not tickets, and they have to leverage artificial intelligence and automation to automate some tasks customer service agents have to do, in order to more quickly solve customer's issues.

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