The luxury market is busy as Kering is said to be eyeing Moncler

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Moncler’s shares hit record highs in early trading after it was reported it had held exploratory talks with Gucci-owner Kering

Remo Ruffini for Moncler accepts the Business Leader award at The Fashion Awards 2019 on December 2 2019 in London, England. Picture: GETTY IMAGES/LIA TOBY/BFC

Moncler has become one of the industry’s biggest success stories in the past few years, after a makeover under Italian entrepreneur Remo Ruffini, who bought it in 2003 and is still the CEO. It listed on Milan’s bourse six years ago. However, analysts and industry insiders have sometimes questioned whether its model, which is more heavily reliant on a single product than most rivals, is sustainable in the long run. This has led to speculation that Ruffini could even be a buyer and build out his company, or could look to sell.

Paris-based Kering, which also owns Saint Laurent and Balenciaga and is run by billionaire François-Henri Pinault, is heavily reliant on Gucci for revenues and profit. The Italian fashion label has also undergone a spectacular turnaround, and outperformed most rivals in recent years, although sales growth is slowing.

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