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What 'tech intensity' is and why Microsoft won't stop talking about it - Business Insider

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Microsoft CEO Satya Nadella keeps talking about 'tech intensity' — here's what it is, and why it's so important to Microsoft

and even made a comeback during Nadella's keynote at Ignite this year.

Basically, Nadella is saying companies in all industries need to adopt the latest technology platforms and tools – ideally, Microsoft products – and then train their workforce to be able to create their own uses for advanced technologies like artificial intelligence. Microsoft said it recently surveyed 700 executives and decisions makers from U.S. companies in nearly every industry and found 73 percent of companies report they're creating their own intellectual property using technologies such as AI and machine learning, the internet of things, blockchain, and mixed reality.It positions Microsoft to be the provider of those platforms, tools and training as traditional companies adopt new technologies.

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