Bed Bath & Beyond was once a leading home goods retailer, appealing to shoppers across the nation with its strategy of abundance. The beloved store, which lined strip malls across the country, became known for its huge assortment of products spanning every color and style imaginable.
Over the years, it became a go-to destination for just about anything and everything for the home and — true to its name — beyond. We took a closer a look at Bed Bath & Beyond's rise from a small linen store in New Jersey to a major national retail chain now on the brink of collapse. Shoshy Ciment/Business Insider, a local discount chain, and saw opportunity for growth in the bed and bath categories.
"We had witnessed the department store shakeout, and knew that specialty stores were going to be the next wave of retailing," Feinstein told the trade publication Chain Store Executive in 1993. It was originally called Bed 'n Bath, to reflect its specialty linens and bath products. The company would later rebrand to Bed Bath & Beyond in 1987.During the course of the 1970s, Bed Bath & Beyond expanded to 17 locations, primarily in the greater New York area and California.
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