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Samsung appoints new mobile chief as competitor chips away at market share

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Samsung names new smartphone chief as it seeks to defend its market lead from competitors

he logo of Samsung Electronics is seen at its office building in Seoul, South Korea, March 23, 2018.

“Samsung’s reshuffle seems aimed at coping with a potential major market change with the new technology,” said analyst Tom Kang at Counterpoint. “The young executive is known to be decisive and so is likely to respond swiftly to that change to defend Samsung’s lead from Huawei.” As former mobile development head, Roh led development of Samsung’s Galaxy mobile devices, and is tasked with re-invigorating the organisation at a time of heated smartphone competition, the South Korean company said in a statement.

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