A number of them, including Facebook, pizza chain Little Caesars, and hummus maker Sabra, are first-timers, joining returning Super Bowl advertisers like Budweiser and Pepsi.
"While the media market is considerably evolving, the Super Bowl remains the best way to reach as many people as possible at once," Jeff Klein, SVP of global marketing at Little Caesars, told Business Insider. "It's not just about viewers, it's about engagement — there are many people that tune in for the commercials rather than the game — there's nothing else quite like it.
"We purposefully are targeting streaming viewers because our research shows they are a discerning and connected audience," Lane said. "We've had good luck with connected TV recently, it drives search interest and traffic to our site." "This is a significant milestone for our brand, and one that provides us with a once in a generation opportunity to make a powerful statement about our brand and our role in peoples' lives," said Kari Axberg, New York Life's VP of brand marketing. "Bud Light Seltzer
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