How CEO of fertility app Natural Cycles recovered from business crisis - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

How the CEO of a fertility app learned to trust her instincts — and deal with the media — in recovering from a business crisis. Presented by Cisco

Courtesy of Natural Cycles.

Born and raised in Malmo, Sweden, Berglund is the cofounder and CEO of fertility app Natural Cycles, which has amassed 1.5 million users since launching in 2014. Natural Cycles had its biggest business challenge in early 2018 when negative press over customers who became unintentionally pregnant while using the app's system for identifying fertile times during the month. The company has been recovering from this setback ever since, and later in 2018 Natural Cycles became the first app ever approved as contraception by the FDA.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Tesla CEO Elon Musk was spotted cruising in the futuristic Cybertruck again - Business InsiderElon Musk has been spotted in the Cybertruck before, and has even been filmed running over traffic signs in it. Look at you guys, talking about something actually related to business as opposed to some political clickbait. Good job. First one I’ve seen in a while. Great advert for the new truck! Awesome 👍
Source: BusinessInsider - 🏆 729. / 51 Read more »

Ingresse CEO left Silicon Valley to found his startup in Brazil - Business InsiderThis Stanford-educated startup founder stands by his choice to leave Silicon Valley to start his company in Brazil: 'There was more impact to be made here.'
Source: BusinessInsider - 🏆 729. / 51 Read more »