'Bad Boys' for life wins the box office for a third straight week - Business Insider

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'Bad Boys for Life' tops the box office for an incredible third-straight weekend and becomes the franchise's highest-grosser in just 17 days

Sony's "Bad Boys for Life" won the domestic box office for a third-straight weekend with $17.7 million.

Paramount's "The Rhythm Section" has the worst opening for a wide release in 2020 so far, as it only brought in $2.8 million on 3,000 screens.It may still be very early, but there can be no dispute: Sony is dominating the early days of 2020. And the latter is the shining jewel of the movie biz at the moment as it has scored the rare third-straight weekend box office win.

You can chalk up the success of the movie to the creatives behind it, especially the producer who oversees the franchise, Jerry Bruckheimer, who for years had to navigate a revolving door of directors, screenwriters, as well as numerous release date changes, and appeasing his temperamental stars to finally get the third movie in the can. But you also have to give credit to the executives at Sony, who found the perfect release for the movie to have time for the word of mouth to build.

 

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