Apple Music gets Genius Verified series as it expands in entertainment - Business Insider

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Apple just struck a deal with Genius to add a new video series to Apple Music, in yet another sign that the tech giant wants to be a force in the entertainment industry

, another move that expands the tech giant's reach in the entertainment world.

"Verified" is a video series in which artists discuss the meaning behind their song lyrics. Genius has produced 800 episodes so far, featuring artists such as Cardi B, Billie Eilish, and Chance the Rapper among others. Apple is also working with Genius to co-produce new episodes of the show, which will be available in the Apple Music app starting Tuesday with its most recent two episodes.

The launch comes as Apple has delved more deeply into entertainment, digital services, and original programming over the course of 2019. The company launched its first steaming television service called Apple TV Plus in November, which it unveiled at a star-studded event back in March.

The Genius show's debut on Apple Music comes as the competition between Apple and Spotify for dominance of the music streaming market is heating up. Apple broke the

 

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