Microsoft's Jared Spataro addresses criticism about Teams user growth - Business Insider

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Microsoft's marketing exec in charge of Teams defends the workplace chat app's rapid user growth numbers: 'passive actions do not count'

On Wednesday, Microsoft's head of marketing for its Microsoft 365 division,, provided details about how the company measures Teams' daily active user numbers, pushing back against critics who say Microsoft's metrics aren't all that they seem to be.

His comments come as Teams has put competitive pressure on smaller rival Slack, which went public via direct listing last year. Slack's CEO Stewart Butterfield has previouslysaying that users of older Microsoft products are being forced to migrate to Teams. And the company has touted the value of its 12 million active users, by highlighting figures that show how engaged users are with the product.

The Microsoft exec ascribed the growth of Teams to the large numbers of companies in the process of modernizing their internal communications tools and their corporate cultures.

 

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