Going beyond the outrage cycle
But we, the consumers who use their products and services, should also be taking a much harder look at ourselves, too. We have all helped create and perpetuate a marketplace of companies whose leaderships fundamentally lack empathy for their staff, users and customers, let alone for wider society. For those of us who have savings to be invested, one place to start could be to vote with our pocket books by investing in companies that are driving meaningful change from within.
There are all of these ETFs, so why one that invests in tech companies that act ethically? It might bundle together companies with diverse boards of directors and equal pay. But just as important would be to include companies that have a flatter power structure—with a CEO who can be removed by the board, working alongside perhaps a Chief Ethical and Human Use Officer, which Salesforce introduced into its corporate structure last year.
Maybe it's because I'm French, but what I think works very well is reasonable moderation. Rather than gorge ourselves on certain tech companies, we might seek out some alternatives.
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