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Many startups eventually hire their own PR staff, but agencies that offer short retainers can help with early marketing and communications.Startup founders have much to consider in growing their businesses, and public relations is an important piece of the puzzle. Ventec Life Systems, a medical startup founded in 2012 that produces portable ventilators, relies primarily on an in-house marketing and communications expert for its PR, but also has a small agency on a monthly retainer for media outreach, chief strategy officer Chris Brooks said.
"It makes sense when you launch in a new market to get that local knowledge and lean on people who have connections in the area," Pollott said.
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