Coronavirus Will Have ‘Disastrous’ Effects on the Movie Business

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'It’s going to change viewing patterns. It’s going to change behavior. It’s going to change the way people consume entertainment.'

Photo: Mladen Antonov/AFP via Getty Images As concern over the spread of COVID-19 mounts, Hollywood is facing a doomsday scenario of its own: the cancelation of blockbuster-movie season.

From there, Disney pressed pause on plans for the Chinese theatrical distribution of its live-action version of Mulan — a calamity of the first order for the Mouse House, which had specifically tailored the $200 million adaptation of a Chinese folk tale to appeal to Chinese audiences and landed a rare, simultaneous Asian and North American rollout from Chinese film authorities. “The market should have been China,” says an industry executive who “begged” the studio for such a delay.

While Hollywood weighs the financial exposure of releasing its splashiest fare into a theatrical landscape hugely affected by viral panic, a growing number of top-tier media companies are maneuvering to limit their staff’s physical exposure by reigning in travel, discouraging face-to-face meetings, and pulling out of a growing number of festivals and conferences.

 

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I’m pretty sure Netflix already did that...

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