The search giant has likewise encouraged SMBs to advertise across its platforms: Last June, it rolled out a new "Google for Small Business," on International Small Business Day where it will help business owners to select the tools that fit for best practices within their industry and for their specific work. Google doesn't release figures for its ad revenue from small businesses, nor has it released a similar number to Facebook's so far as how many SMBs use its ad tools.
The duopoly's efforts to support SMBs that advertise on their platforms could double as effective public relations — and it's possible that we see more large companies take similarly proactive stances. As my colleague, Daniel Carnahan wrote in yesterday's briefing, "While consumers don't want brands to stop advertising amid the pandemic, they do want to see them shift their strategies to take a more proactive role against the spread of the virus.
And for their part, Facebook and Google could benefit not only in terms of keeping important ad partners afloat — and relationships with them strong — but from the general perception that initiatives like this are the right thing to do. Business Insider Intelligence analyzes the media and marketing industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
I feel like it’s also a way to help prevent ad pricing from falling (by increasing demand) while simultaneously getting a charity tax write off 😂
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