Apple buys NextVR hoping to become a major player in the XR ecosystem - Business Insider

from US television programming schedules, as virtually each major US sports league indefinitely suspended, postponed, or canceled its season due to coronavirus concerns.

To fill the live-sports vacuum, traditional leagues and broadcasters are hosting virtual replacements like game simulations. Fox Sports with NASCAR and iRacing to broadcast the first-ever eNASCAR iRacing Pro Invitational Series event, with virtual race events attended by virtual fans. The inaugural broadcast on FS1 drew 903,000 viewers, and 1.34 million viewers on the March 31 broadcast on Fox and FS1 — each respectively setting records for esports viewership on TV, Nielsen.

Apple has long been rumored to be working on a combined AR-VR headset that could launch as soon as 2021,Bloomberg. And while Apple's specific intentions for NextVR are not yet clear, the purchase certainly aligns with Apple's long-term ambitions to become a major player in the XR ecosystem, as well as a dominant force in the entertainment industry.

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