BlackRock's Aladdin is targeting alternatives investments for growth - Business Insider

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BlackRock execs lay out how last year's $1.3 billion eFront deal is setting up Aladdin to crack into a massive alternative-investment opportunity

Getty Images / Michael CohenBlackRock's Aladdin is eyeing the alternative investments space as a major growth opportunity following its integration of eFront onto its risk-management platform.Sudhir Nair, global head of the Aladdin business, told Business Insider that asset managers are increasingly focusing on alternative investments, but struggle to analyze risks around private investments.

The new platform, which is currently being piloted with some clients, offers transparency into both the public and private markets and speaks to the world's largest asset manager's goal of"We think the distinction between the two is going to increasingly erode over time in terms of the need for risk transparency and efficient operating models," Sudhir Nair, global head of the Aladdin business, told Business Insider.

And so as more money pours into alternatives, BlackRock is banking on investors looking for the same transparency they're accustom to in the public markets be made available to them for private deals.

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