last year as chief revenue officer to build out its advertising business and has also beefed up its advertising hires.
However, the margins for e-commerce are thinner than bricks-and-mortar commerce, leading Instacart and others to build out advertising businesses. Instacart's other ad formats including coupons, promotions for free delivery, and banner ads will remain part of managed services.E-commerce adtech firms and agencies that have tested Instacart's ad offering say that it's early days for the grocery delivery startup.
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