Right now, there is a pain deeply etched in the soul of our nation and in the hearts of millions. To stand together, we must stand up for one another, and recognize the fear, hurt, and outrage rightly provoked by the senseless killing of George Floyd and a much longer history of racism.
While our laws have changed, the reality is that their protections are still not universally applied. We've seen progress since the America I grew up in, but it is similarly true that communities of color continue to endure discrimination and trauma. At Apple, our mission has been and always will be to create technology that empowers people to change the world for the better. We've always drawn strength from diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone.
To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored. Issues of human dignity will not abide standing on the sidelines. To the Black community — we see you. You matter and your lives matter.
That's like only saying 'I love you' after being told 'you never say you love me'. Just doesn't give that warm glow.
The killing of George Floyd was not a racial issue it was a cop issue.
Mere words Apple TimCook - the big tech companies have the means to do something about this problem - acttochangenow
Another move would be pulling Apple advertising off Facebook
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