Craft brewers are releasing a new beer to support racial equality. But the industry has a long way to go

Named"Black' is Beautiful," the beer is a 10% ABV imperial stout featuring a drier body with notes of dark chocolate and fudge. The first beers are expected to come out in July. Weathered Souls, a black-owned brewery in San Antonio, Texas, created the base recipe for the beer and has recruited more than 215 brewers nationwide so far to release it. Participating breweries can add their unique twist to it and place their brewery's name on the common label.

While the proceeds from the beer will go toward social justice causes, the product is in part a marketing opportunity for breweries: The hope is that the messaging behind it will help them reach the industry's millennial consumer base, as well as new beer-drinkers who are now giving craft beverages a try, said Marcus Baskerville, co-founder of Weathered Souls."Being that this is supporting people of color, I thought a stout would be appropriate," Baskerville said.

Maybe the better thing to do to show support is make sure they have a balanced work force. Oh that’s a lot harder so probably not

Good!

Sounds like a good plan. But only liberals who have pronouns in their bio and wear tight jeans are going to be drinking that. Middle America will stick to their cheap, light beers. Cheers. 🍻

I do not think there is exactly a demand for that but if they are successful good on them.

Guinness Draught is so racist that they make beer looks black !! Boycott Guinness!!

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Umm isnt it already called Colt.45.....booooom...

Cash in now, everyone will move on from this in a couple more days. 🙄

BLACK LIVES MATTER narrative media nonsense. Justice disencumber of prejudice MATTERS. HONESTY AND INTEGRITY MATTERS. Pass This On

Is it a dark ale? Bah, dah, boom.

Retarded

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Source: RollingStone - 🏆 483. / 51 Read more »