Courtesy of White ClawThe White Claw Pizza crust will be available at 40 of the chain's locations on Thursday only.This pizza launch comes as hard seltzer reaches record consumption levels, capturing over 10% of the alcoholic beverage market for the third week in a row.Blaze Pizza is taking food-alcohol pairing one step further and putting Mango White Claw in its pizza crust.
This announcement comes as hard seltzer sales shoot through the roof. Hard seltzer accounted for 10.1% of all alcoholic beverage sales for the week ending on June 6, according to Nielsen data. That's the third week in a row that hard seltzer has captured over 10% of the market. And compared to the same week last year, sales are up 255%.
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That's crossing the line
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