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'We'd all just learnt to adapt because no one wanted to talk about wigs': Meet the 25-year-old transforming the wig market for black women

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'I wanted to create something for women like me and women in my community.' therenatural

Blended and beautiful.

, leave dents in your scalp and contribute to traction alopecia; and the archaic velvet wig bands which are unbreathable and uncomfortable.We'd all just learnt to survive and adapt because no one wanted to talk about it. If you are a black woman wearing a wig, there can be a lot of judgement against you for not embracing your natural hair and for conforming to Eurocentric standards of beauty.

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