Facebook promises external audit in a leaked memo to advertisers - Business Insider

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In leaked memo to advertisers, Facebook's top ad exec promises an external audit of its safety tools and practices and tries to talk fleeing advertisers off the ledge

President Donald Trump's posts in the aftermath of George Floyd's death in police custody.

Everson also pointed to the new policies that Facebook announced on June 26 to address growing calls from civil rights groups to clamp down on racist and hurtful content on its platform. In a livestreamed address, Zuckerberg said that the company would expand its ad policy to prohibit claims that people with a specific race, ethnicity, sexual orientation or religion are a threat to anyone else.

In addition to the changes that Mark announced, I want you to know that we are also committing to the following important steps: The first recommendation is to create a separate moderation pipeline staffed by experts on identity-based hate for users who express they have been targeted because of specific identity characteristics. Today, hate speech reports on Facebook are already automatically funneled to a set of reviewers with specific training in our identity-based hate policies in 50 markets covering 30 languages.

The next set of recommendations focuses on how we can ensure we do not generate revenue from hate speech or misinformation - including preventing ads from appearing near content labeled as hate or misinformation, telling advertisers how often their ads have appeared next to this content, providing refunds to those advertisers, and providing an audited transparency report.

With respect to transparency and audits, our Community Standards Enforcement Reports provide extensive information about our efforts to keep our community safe. We've also set the standard in our industry by publishing regular transparency reports so people can hold us accountable for progress. We will continue investing in this work and will commit whatever resources are necessary to improve our enforcement.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

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Corps that don’t do what is right will be defunded by alternative product purchases. Plain n simple. If not, a selloff of their stock will ensue. Performance will suffer. Do the right thing. FB isn’t doing the right thing and their stock will tank.People are fleeing the platform

Facebook is trash. They have no idea how people really view that platform. And, they have nooooo idea how teens and young adults view the platform. My small survey of kids I know all think it’s a trash platform where conspiracy theorists and hate congregate.

Pretty sure that ship has sailed.

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