A failure to scale a business properly can give the competition the upper hand.
Take an online gift store that is drowning in orders right now and the customer service section is understaffed. Would management hire more staff knowing that the rest of the year will be unpredictable? And if the best business model is not chosen well and prospective clients are not offered an unforgettable experience, it is likely these clients will choose someone else.
In other words, if 20% of time or energy is invested in taking the right actions, the results will be 80% of what was expected.
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