," have quoted rates in the low-three figures to promote a song in a video. But for creators with larger followings on the app, the price record labels and marketers pay for a song integration spikes.
"We could do a song placement every single day, but we don't want every post to be an ad, and we just focus more on the bigger ones," Alan Stokes, a TikTok influencer with around 25 million followers,For more stories on how record labels, artists, and marketers are taking advantage of music trends on TikTok, check out these other Business Insider Prime posts:
A Sony Music exec explains the label's TikTok strategy and how it responds when a song like 'Break My Stride' catches fire
According to an old post on Influencer Marketing Hub, top Musically creators were making anywhere from $200 to $20,000 per post. It really depends on the number of views the creator gets per post.
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