How founders can learn from Robinhood's 'success trap' - Business Insider

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A 'success trap' is when a company exploits the most profitable part of its business to the detriment of its core mission. Michigan business professor Erik Gordon explains how Robinhood is a case study in letting profits get too far ahead of purpose

" is when a company exploits the most profitable aspect of its business to the detriment of its core mission.

As a meltdown appears to follow the boom, Gordon says founders could learn from Robinhood and perform a monthly audit to ensure their startup's success is aligned with their actual mission.has reportedly been installed at the Menlo Park, California, headquarters of investing app Robinhood, presumably to protect employees from angry customers seeking retribution against the company.

When Tenev and Bhatt launched Robinhood in 2013, they promised a new way of investing — one that was "friendly, approachable, and understandable for newcomers and experts alike," per theToday, the company is riding high with more than 13 million users and an $8.3 billion Series F valuation led by Sequoia Capital.

A success-failure, Gordon says, "can turn an innovation that was born in social value into one that lives in social dysfunction."

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All those financial empires where the only allegiance is to making the buck will end up subservient to the yuan . But I suppose that dosnt matter as long as you are walking away with the buck or the yuan .

How long before China has enough money to take controlling interests in Amazon and the rest of the Internet giants how long after that before it controls the monetary system entirely throughout the world ? And once it controls the system how long before it controls everything ?

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