henever I get a few steps past security at the office of Instagram in Menlo Park in the San Francisco Bay Area, I glance to my right to see who’s posing by the cartoon clouds. Usually it’s a giddy relative of an employee, or a visitor who is feeling important because they know someone who works at the company. Sometimes it’s an engineer on her last day or a parent who has brought his child to work.
The contrast in approach is manifested most clearly in their respective decor. Facebook plasters its walls with motivational posters, bearing slogans such as “Done is better than perfect” and “This journey is only 1% finished”. The unvarnished surfaces, exposed ventilation, concrete and metal fittings show a company with bigger things to worry about than polished interiors.
With the purchase of Instagram, Facebook began to propound a corporate vision in which big companies could exist quasi-independently within it. As Facebook, Amazon, Alphabet and Apple expanded their businesses into adjacent industries, startups began to dream less of competing with them and more of being acquired by them – a deal made even sweeter by the prospect of relative autonomy.
1843mag Maybe take those poor folk outside and show them a real tree?
1843mag Get with it theeconomist. No one even goes to the office any more. Did you dust this out of the archives?
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