Jamie Deasy & Brian McDermott WE STARTED FUEL, formerly Event Fuel in 2011 with a view to pushing the limits of what was possible in live experiences. We had both started in the marketing and events industries and so it felt like the right move to set up our own business. We’ve had a busy few years running live gigs, festivals and corporate events.
Kaleidoscope festival was established in 2019 with our Partners in Festival Republic, Tenth Man and Live Nation Plc. Born out of 12 years of operating Electric Picnic in Stradbally Co. Laois, we recognised that no festival was catering exclusively for families. Fuel’s growth is attributed to our history of outstanding creative live events taking ideas from concept to creation and execution, developing plans with our clients and delivering it to stakeholders and attendees.When lockdown started months ago, we were left reeling like most businesses. We sat down and looked at our business model and decided we had to move fast to adapt.
This rebrand marked our move away from solely operating live events into the wider offering of advertising, broadcasting and film production services. This change was accelerated due to the restrictions on mass gatherings, extending our services as a hybrid events agency offering both virtual and real-life experiences. We now specialise in providing corporate and marketing services to a host of multinational clients based in Dublin.
The online nature of the work has also allowed us to break into new markets; instead of being a local provider to Ireland, we now offer services across the globe to our client’s global staff network. When it comes to ad and film production, with the restrictions there has been a very limited amount of shooting taking place. This has caused a large backlog of projects that the current production resources cannot handle.