Flipkart an additional $1.2 billion in financing, giving it more resources to try to hold off JioMart.The new funding will go toward building out the firm's e-commerce marketplace, potentially strengthening its offerings and appeal to consumers before JioMart expands into new categories and markets.
And if Flipkart uses the funding to offer rewards or other perks that boost customer loyalty, JioMart may have more trouble prying them away in the future.p;6;.Join other Insider Intelligence clients who receive this Briefing, along with other Payments & Commerce forecasts, briefings, charts, and research reports to their inboxes each day. >>
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