The European Union has launched a full-scale antitrust investigation into Google’s $2.1 billion deal to acquire wearables maker Fitbit, expressing concerns that it would further consolidate Google’s dominance in the online advertising space by giving the search engine giant access to personal data collected from Fitbit’s health tracking devices....
The regulator will also investigate the deal’s effect on the digital healthcare sector in the region, specifically examining if Google could make it harder for other wearables makers to integrate their products with Android-based mobile phones. The officials have set an initial December 9 deadline to approve or veto the deal.Responding to news of the probe Google said in athat the “deal is about devices, not data,” adding that there is “vibrant competition” in the smartwatches and fitness tracker space.
The U.S. tech giant has said that it won’t use health data from Fitbit devices for Google ads and will allow Fitbit users the choice to review, move or delete their personal data., have increasingly begun scrutinizing acquisitions of smaller competitors by big tech companies.“The use of wearable devices by European consumers is expected to grow significantly in the coming years. This will go hand in hand with an exponential growth of data generated through these devices.
What could go wrong with Google knowing about our health? Remember, they help the communist Chinese.
That’s not fitting a bit...
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