it was rolling out a $1 billion fund for creators in July, the company's general manager Vanessa Pappas said its goal was to support users who are seeking opportunities to "foster a livelihood" as content creators.
How much creators are earning from the program has become a topic of conversation in TikTok videos and the app's comments sections. "For me it's just fun," she said. "I'm going to post regardless of if they pay me or not, so it's just kind of fun that I'm making a little bit." She said she was only making a few dollars a day from the program.While TikTok's decision to pay its creators directly could help the company engender loyalty as competitors like Instagram
if they posted their videos on and charged 1 cent per view but got only 1% of the views, they would still earn more than they get on TT. or YouTube.
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