News Formal

AT&T reportedly selling Xandr: Walmart, Singtel could be buyers - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

AT&T is reportedly exploring a sale of digital ad unit Xandr. Here are potential buyers, from Walmart to Singtel, according to experts.

A spokesperson for AT&T declined to comment on the reported selling of Xandr.

Shiv Gupta, a former adtech executive and founder at adtech and martech education company U of Digital, said while Facebook, Google, and Amazon face too much antitrust scrutiny to make big acquisitions, Snap or Twitter could be interested in adtech to expand their direct-response ad businesses.

KKR and Carlyle are logical potential buyers because they've looked at this area a lot, Ferengul said. S4, meanwhile, has been acquiring specialized firms like Amazon agency Orca Pacific and analytics firm Brightblue Consulting to compete with holding companies including WPP and Omnicom.Other observers see Amazon and other online retailers as potential acquirers as they've been building up their advertising businesses over the years. Amazon leads the pack, and Walmart, Target and others are trying to catch up.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside McDonald's Black franchisees' quest for equality - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Media outlets lean either to the right or to the left in the US, but never has the US look so fragile and divided, why
Source: BusinessInsider - 🏆 729. / 51 Read more »

New Tesla video shows Model 3 cars being made inside its China factory - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Love TESLA !!!
Source: BusinessInsider - 🏆 729. / 51 Read more »

Walmart unveils Amazon Prime rival Walmart Plus that costs $98 a year - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. A bit too late to the party Fantastic financial articles below about OpenLearning=ASX$OLL
Source: BusinessInsider - 🏆 729. / 51 Read more »