'Upcycling', the new buzzword in the fashion industry

Just like history, fashion eternally repeats itself, but designers and top brands are continually on the lookout for sustainable solutions to reduce their collections’ impact on the planet.

This technique goes beyond traditional recycling because it entails a virtuous circle that allows the fashion industry to generate less waste, to produce less and therefore to limit its impact on the environment.Several brands have already adopted upcycling, however, it generally applies to one part of their collections. In September 2019, Marine Serre’s “Marée Noire” collection comprised several upcycled pieces.

Banana Moon also chose to transform its fabric offcuts into a swimwear collection for its Summer 2020 collection, while Gant recently presented a capsule collection of shirts upcycled from fabric leftovers from previous collections.

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