Apple reveals why xCloud video game streaming services isn't on iPhone - Business Insider

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When Microsoft's ambitious 'Netflix of gaming' service launches next week, it won't arrive on Apple devices — here's why

Ben Gilbert/Business InsiderThe service enables users to play dozens of Xbox games via the cloud, on smartphones and tablets. Any progress made on those games will be reflected on the Xbox when you pick it up there.

Apple announced a change to those policies on Friday intended to accommodate video game streaming services, but the changes do little to fix the messy situation.On September 15, Microsoft plans to launch a major coup in the video game business: The world's first game streaming service with a built-in library, Netflix-style.

Given that Microsoft's service operates like Netflix or Spotify, with subscribers getting access to a built-in library, submitting each game in that library to Apple's review process is prohibitively time consuming. It would also require each of those games to enable in-app purchases through Apple's payment systems, and each game to be ranked on the App Store charts, among other features. Each developer would need a paid Apple developer account.

Xbox Game Pass Ultimate is Microsoft's video game membership service that acts like a Netflix for gaming."Streaming game services may offer a catalog app on the App Store to help users sign up for the service and find the games on the App Store, provided that the app adheres to all guidelines, including offering users the option to pay for a subscription with in-app purchase and use Sign in with Apple.

No in-app payment through Apple's built-in services, for instance, and no App Store rating, among a variety of other things.

 

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