TikTok lookalikes: How Cumbermatch, others channel their celeb looks - Business Insider

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TikTok is transforming what it means to be a celebrity lookalike. Meet the video makers, including 'Cumbermatch,' turning their resemblances into a creative outlet.

Beatrice started on TikTok in March. "I got to know the app through my sister who had been using it for a long time," she says. "I found it fun and decided to play too."

She loves the combination of online fame and offline adoration. "On TikTok I play with the image," she says. "My followers love it when I do it. In real life, it's amazing, because I can see in the eyes of Rihanna fans all the love they feel — it's surreal."

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