Apple's September hardware event proved that shorter is better - Business Insider

where we get our first look at latest iPhone, Apple Watch, and more.

Gone were the hordes of journalists, who typically spend many hours and hundreds of dollars to make the bi-annual pilgrimage to Apple's campus. Gone was the two-hour-plus program that allows for Apple to highlight the most minute details of its products and services with lengthy product demos. Apple introduced the Apple Watch SE, a more approachable Apple Watch with a starting price of $279, in addition to the new Apple Watch Series 6, which starts at $400.

Apple didn't skimp on the presenters, either. Over the course of one hour, CEO Tim Cook handed off to nine other presenters, including two women of color and five women total. While some previous Apple events have seemingly included one white, male presenter after another, this year's event featured a more balanced lineup — and several new faces, like Lori Malm, Apple's director of services, and Sumbul Ahmad Desai, Apple's VP of health.

Will you purchase any of these new lackluster Apple products?

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