In 2019, Cision, the world's largest public relations software company, snapped up one of its most formidable competitors, Trendkite, for $225 million.
The deck pitches Trendkite's capabilities like its vast media contact database InsightPool, analytics capabilities, and monitoring.The development comes as Cision tries to acquire Meltwater, the second-largest PR software company, a move that's attracted the attention of the Department of Justice's antitrust division, multiple sources told Business Insider.
Cision declined to comment. Business Insider reached out to Platinum for comment, but a spokesperson didn't respond by press time.Trendkite is a media monitoring and analytics company that was considered a top disrupter in PR software before it sold to Cision, according to two PR professionals who use these tools regularly.
Key slides from an accompanying pitch deck highlight their collective monitoring tool, analytics capabilities, media database with more than $1 billion contacts, and "marquee customer base" that includes Nordstrom, Adidas, Edelman, and Live Nation.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
South Africa South Africa Latest News, South Africa South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside Balyasny's training program for hedge fund portfolio managers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Inside Citi's exec shakeup — Chime's latest round — Buy now, pay later's future - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Justice Department investigating merger of PR giants Cision, Meltwater - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Welp.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Planet Money's Adam Davidson: 'passion economy' business is the future - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. If you want to take your website to the first page of Google contact now
Source: BusinessInsider - 🏆 729. / 51 Read more »
Kraft Heinz to Sell Part of Cheese Business for $3.2 billionThe struggling U.S. food company agreed to sell a big chunk of its cheese business to France’s Groupe Lactalis as it seeks to jump-start growth in its other businesses. Desperate. I hope Lactalis changes it's name. It just sounds gross.
Source: WSJ - 🏆 98. / 63 Read more »
Energy giant Neste sees a 'K-shaped' recovery for its business, CEO saysFinnish energy firm Neste is seeing a so-called 'K-shape' recovery from the coronavirus pandemic, with different segments of the business on opposite trajectories, CEO Peter Vanacker said. I thought they wanted a Z-shaped recovery FireCramer FireJimCramer BoycottCNBC
Source: CNBC - 🏆 12. / 72 Read more »