Burger King did not immediately respond to Business Insider's request for comment. But, when looking at the Snack Box in the context of the current state of fast food, the deal begins to make a lot of sense.
The Snack Box deal is part of a wider trend in fast food to offer free or extremely discounted food to convince customers to download chains' apps. During the pandemic, digital sales have become even more important for fast-food chains. As many dining rooms remain closed, sales placed on chains' apps offer a new channel to rebuild business — and gather more data from customers.
sales at sit-down restaurants typically slump. However, fast-food chains rely on discounts to continue attracting customers. Companies including McDonald's and Burger King's parent company Restaurant Brands International have already hinted that the rest of 2020 will bring more deals to the menu. "Moving into the back half of the year, we'll continue to sharpen our approach to the value for money equation, especially given the uncertainty the consumer is facing," Restaurant Brands International CEO José CilThe biggest stories in fast food, shopping, and more. Sign up for Insider Retail.
Cause Mc is better
What about in the UK?
I thought you said 'food' burger king is not food
I was 8 stone before this advert.
They should call it the immune system destroyer box or the covid special
We can only imagine the quality of such 'food'….
Are we American Twitter why do we need to know this in UK? We don't need to know zero about your country. Haven't you got cities to burn down?
Wouldn’t eat it for free
Cheap fatty salty sugary food more obesity diabetes, just what we (don't) need, in this pandemic, BurgerKing. SHAME ON YOU.
Suman67597681 u see this bro😳
That’s because it’s really expensive produce , nothing but pure meat 👀
Kill your heart for 2 dollars wow cheap as chips,knock yourselves out.
This is what's wrong with our food system. This is why our mission is to make healthy food affordable and accessible to young people no matter where they live.
The shocking part is that this is a 'snack'
Somebody call Burger King and see if he’s okay.
Wondering what it’s all truly made of
Wonder what the calorie count is?
KR_Zolda SofaWarrior
Bologna! The franchises aren't selling these discounts at Burger King
Shocking amount of saturated fat for $2
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