Why the NBA, NHL, Nike, and more are participating in brand activism - Business Insider

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Consumers are expecting brands to take a stance, especially at the height of the Black Lives Matter movement (via ConversationUS)

Similarly, the Association of Tennis Professionals took a stand by not playing for one day after player Naomi Osakain the Western & Southern Open semifinals in Cincinnati. She explained: "Before I am an athlete, I am a black woman.

And as a black woman I feel as though there are much more important matters at hand that need immediate attention, rather than watching me play tennis."for donning protective face masks with the names of seven black people killed by police. There was also criticism that a one-day break in play, without further commitment, did little to further the BLM cause.

 

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ConversationUS I expect them to support BLM not because they should but because they have no backbone

ConversationUS In other news, aunt Jemima and uncle Ben have announced they’re getting divorced!

ConversationUS Not all consumers

ConversationUS Failed businessmodel

ConversationUS Why not, it's time.

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